PATIENTS ARE LOOKING FOR ‘UNIQUENESS” TODAY.
 I am sure you understand that now, more than ever, you need to stand out and be able to offer not only EXCELLENCE, but also DIFFERENCE. In this sluggish economy, where there is a perception of “financial doom”, (I personally don’t believe in that.), dental consumers have a tight hold on their wallets and there are reports of a concerning drop in dental treatment acceptance.
What are YOU doing now to offer a unique service? 
Your First Class Service and Patient Engagement are expected as basic “givens”. But what is your clinical niche? Are YOU the dental practice they must go to? Are you the only practice around that offers dental sleep medicine? And if so, are you promoting your unique brand to its full capacity?
EVOLUTION OF DENTAL DEMAND
Remember how it was about 25 years ago when teeth whitening (aka “bleaching”) was the “new kid on the block”? If you had an “in-office”Bright Smile or Zoom machine, you could schedule an operatory all day long with patients from near and far. And then we had the “porcelain age of dentistry”, when the media made patients very image-conscious for “smile enhancements” at any cost, and the public was more confident in the future of the economy . Teeth whitening is now offered in nearly every practice, and in most as a discounted loss leader. Cosmetic crowns and veneers are now a lower patient priority. Implants are no longer the privileged purview of dental specialists. Today Dental Sleep Medicine (DSM) is where those other exciting innovating services were years ago. You can get on board now and be a pioneer.
SO, WHERE ARE WE NOW?
The public is becoming increasingly aware that dentists are the ones who can offer the most convenient and cost effective solutions to their sleep breathing issues. Intra-oral appliances can only be provided by trained and licensed dentists. If you have a unique brand, promote it, let it make you famous! If you need one, the hottest niche in dentistry today is Dental Sleep Medicine. One out of every three patients you see has symptoms of a sleep breathing disorder (SBD). You can get your initial training and begin to screen and treat patients for Obstructive Sleep Apnea (OSA) at www.SleepGS.com
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