Every member on the team is a potential marketing agent for the Dental Sleep Medicine practice.

Wherever you go and whomever you meet you can promote your passion because people will respect you as authorities.  You have opportunities to help people by educating them about the dangers of Sleep Apnea.
You can “talk up” your DSM service, your teammates and your doctor.
The cashier at the grocery store, the technician at the beauty parlor and the nail salon, the bus or Uber driver are among your friends who will be happy to chat with you for a few moments about their sleep breathing issues. They will always tell you about someone they know who snores loudly or gasps for breath while sleeping. It may often be their own situation.  Your personal friends and family members deserve to be educated on how to live a healthier life and how to live longer.
You don’t need to think of this as “selling”–  you are educating and helping people because you care about them.
This is what teammates are expected to do; It is part of their role. They do this for loyalty to the doctor and to their teammates, for their job security, and above all for love.